In the case of the EMEA (Europe, Middle East, and Africa) region, operations for 27 countries are managed by a centralized European headquarters in the Netherlands.ĮMEA is further segregated into sub-regions including France, Iberia, Italy, Northern Europe, UK & Ireland, AGSS (Austria, Germany, Slovenia, Switzerland), and CEMEA (Central Europe, Middle East, Africa). They also note that it enables the company to develop a valuable, globalized, and instantly recognizable brand regardless of geographic location. Nike executives note that this structure allows employees to identify with a streamlined company culture that makes consumer needs a priority. Office of the President and CEO of Nike Inc.Įach is also based at the global headquarters in Beaverton, Oregon, and is responsible for managing operations in the United States, Americas, and Asia Pacific.
For example, the responsibility for creating a worldwide marketing campaign ultimately rests with a single group at company headquarters.Įach group is headed by a President, Executive Vice President, or Chief Officer: This comprises managers who make corporate decisions that have global ramifications for the company. Global corporate leadershipĪt the top of the hierarchy is global corporate leadership. In the following sections, we will look at each of these in more detail. There are four main components to Nike’s organizational structure. The presence of multiple chains of command with overlapping responsibility is a key feature of the matrix approach. These teams are also accountable to broader department managers who handle policy and regulation. To support the immense valuation of the Nike brand, teams are divided based on product and must report to project managers. The company has a matrix organizational structure that combines aspects of a hierarchical and product-based structure. Nike is the world’s most valuable global apparel brand, estimated to be worth dozens of billions. Understanding the Nike organizational structure
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